Los Angeles Times, September 29, 2013
Michelle N. Meyer and Christopher Chabris


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Co-authored by Petrie-Flom Academic Fellow Alumna Michelle N. Meyer

News came last month that the Obama administration, following the lead of British Prime Minister David Cameron and his government's so-called Nudge Unit, is recruiting behavioral scientists to help shape regulatory policy. Nudges are ways of offering choices that make people more likely to choose a particular option but preserve their ability to make a different choice. [...]

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