How Mylan cornered the consumer epinephrine market
[...] The New York state attorney general’s office announced Tuesday it will investigate Mylan to determine whether it introduced “anticompetitive terms” into school contracts.STAT recently reported that participants of Mylan’s EpiPen4schools program had to agree not to purchase EpiPen-like products for 12 months in order to get a discount.
The school give-away program brings visibility and credibility to the EpiPen brand, building a consumer base beyond schools.
“It’s kind of like the first hit’s for free,” said Nicholson Price, an assistant professor at the University of Michigan Law School. “You want to start people off with your product, and getting these products in at schools is a great way.” [...]health care finance health law policy intellectual property pharmaceuticals public health regulation w. nicholson price ii