A “Natural” Experiment:
Consumer Confusion and Food Claims, a lecture by Efthimios Parasidis
Video of the lecture and following discussion is available online.
What makes food "natural"? Do consumers understand "natural" claims on food labels? In the absence of robust federal guidelines, are state laws or class action lawsuits appropriate mechanisms for addressing false or misleading "natural" claims? This talk examines these issues and highlights an emerging tool for regulatory science - the Immersive Sensory Technology Lab. The discussion also explores issues that regulators face as they anticipate First Amendment challenges to regulation of the food industry.
Efthimios Parasidis is Associate Professor at The Ohio State University Moritz College of Law and holds a joint appointment with the College of Public Health. He is an inaugural member of College of Medicine’s Center for Bioethics and Medical Humanities. His scholarship focuses on the regulation of medical products and human subjects research, the interplay between health law and intellectual property, and the application of health information technology to public health policy. He has published in leading law reviews and health policy journals, is co-authoring a casebook, and has a book under contract with Oxford University Press. The Greenwall Foundation awarded Professor Parasidis a Faculty Scholar in Bioethics fellowship for 2014-2017.
This event is free and open to the public. Lunch will be served.