Should Brain Scans Be Used As Evidence in Trademark Litigation?
A neuroscientifically informed consumer confusion test for trademark infringement holds promise for reducing biases and manipulations.
Lanham Act
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Read more: Exercise Equipment Advertisements and Consumer Distrust Exercise Equipment Advertisements and Consumer Distrust
Massive and misleading promises are an unfortunate reality for many fitness products. But regulators can promote accountability.
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Read more: Pom Wonderful v. Coca-Cola: Will the Supreme Court’s Decision Have Implications Beyond “Pomegranate Blueberry Flavored Blend of 5 Juices”? Pom Wonderful v. Coca-Cola: Will the Supreme Court’s Decision Have Implications Beyond “Pomegranate Blueberry Flavored Blend of 5 Juices”?
By Kate Greenwood Cross-Posted at Health Reform Watch On April 21st, the Supreme Court will hear oral argument in Pom Wonderful v. The Coca-Cola Company, a case in which Pom sued Coke under Section 43(a) of the Lanham Act arguing that Coke’s product “Pomegranate Blueberry Flavored Blend of 5 Juices” was misleadingly named. Coke countered that…